{"id":312,"date":"2026-07-28T04:37:46","date_gmt":"2026-07-28T04:37:46","guid":{"rendered":"https:\/\/orocru.com\/?page_id=312"},"modified":"2026-07-28T06:06:51","modified_gmt":"2026-07-28T06:06:51","slug":"home","status":"publish","type":"page","link":"https:\/\/orocru.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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curated wine, placed with intent.<\/h1>\n\n\n\n

We’re oro cru \u2014 a Washington wine distributor that skips the big-book approach. A few great wines, the right accounts, hand-delivered.<\/p>\n\n\n\n

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Request Our Portfolio<\/a><\/div>\n\n\n\n
Book a Tasting<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Curated, not catalog<\/h3>\n\n\n\n

Every wine is tasted and chosen before it is ever offered to you. <\/p>\n<\/div>\n\n\n\n

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Direct from the owner<\/h3>\n\n\n\n

No handoffs, no new rep every quarter \u2014 just the owner, who knows your account.<\/p>\n<\/div>\n\n\n\n

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Built for niche restaurants and boutique bottle shops<\/h3>\n\n\n\n

Flexible case minimums and delivery rhythms that fit how small accounts actually buy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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a distributor that thinks about your list, not just your order<\/h2>\n\n\n\n

Most distributor books are too large for anyone to know well. Ours is not. So when you ask what will work on your list, you get an answer grounded in having tasted the wine, talked to the producer, and poured it next to food.<\/p>\n\n\n\n

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Focused Portfolio<\/h3>\n\n\n\n

A limited selection means we can speak to every bottle with authority \u2014 where it comes from, who made it, and which dish or shelf it belongs next to.<\/p>\n<\/div>\n\n\n\n

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Hands-On Service<\/h3>\n\n\n\n

Ordering, delivery, staff education, and follow-up all run through one person. Nothing gets lost in a hand-off between departments.<\/p>\n<\/div>\n\n\n\n

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Honest Recommendations<\/h3>\n\n\n\n

If a wine is not right for your program, we will tell you. A placement that does not sell through helps neither of us.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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who we work with<\/h2>\n\n\n\n
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On-Premise<\/p>\n\n\n\n

Restaurants<\/h3>\n\n\n\n

By-the-glass programs and lists that need distinctive pours at workable margins \u2014 plus staff coaching so your team can actually sell them.<\/p>\n<\/div>\n\n\n\n

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Off-Premise<\/p>\n\n\n\n

Bottle Shops<\/h3>\n\n\n\n

Shelf-ready approachable wines with a story behind them, and reorder rhythms matched to how you sell.<\/p>\n<\/div>\n\n\n\n

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Producers<\/p>\n\n\n\n

Boutique Wineries<\/h3>\n\n\n\n

Representation in Washington for small producers who want thoughtful placement in the right accounts rather than broad, indifferent distribution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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how we choose<\/h2>\n\n\n\n

We look for wines that show where they are from, made in quantities small enough that the person making them still touches every decision. Farming matters. Restraint matters. Price-to-quality matters most of all \u2014 because a wine has to earn its place on your list every month, not just at the tasting.<\/p>\n<\/div>\n\n\n\n

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getting started is easy<\/h2>\n\n\n\n
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01<\/p>\n\n\n\n

Reach out<\/h3>\n\n\n\n

Tell us about your program: what sells, what is missing, and what your guests respond to.<\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Taste together<\/h3>\n\n\n\n

We come to you with wines chosen for your list specifically \u2014 not a generic ride-along sample bag.<\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Place your first order<\/h3>\n\n\n\n

Flexible minimums, scheduled delivery, and direct access whenever you need something.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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let us find the wines your list is missing.<\/h2>\n\n\n\n

Restaurants, shops, wineries \u2014 we’d love to hear from you. Share a little about your program and we’ll follow up directly.<\/p>\n\n\n\n

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Request Our Portfolio<\/a><\/div>\n\n\n\n
Book a Tasting<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

curated wine, placed with intent. We’re oro cru \u2014 a Washington wine distributor that skips the big-book approach. A few great wines, the right accounts, hand-delivered. Curated, not catalog Every wine is tasted and chosen before it is ever offered to you. Direct from the owner No handoffs, no new rep every quarter \u2014 just […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width","meta":{"footnotes":""},"class_list":["post-312","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/pages\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orocru.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=312"}],"version-history":[{"count":4,"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/pages\/312\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/orocru.com\/index.php?rest_route=\/wp\/v2\/pages\/312\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/orocru.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}